"SHONDA RHIMES TEAMS UP WTIH DOVE TO BUILD CONFIDENCE IN GIRLS - People

To celebrate Dove’s work in helping over 20 million young people with the Dove Self Esteem Project, they wanted to expand their community to a new generation. To do that, we created Girl Collective, a sisterhood for girls and women to build confidence and challenges beauty stereotypes. We launched on International Day of the Girl and partnered with Shonda Rhimes to host a one day event in LA with other inspiring guests like SZA, Monique Coleman, Giada Rainey, and Dre Brown.

Agency: Edelman
ECD: Megan Skelly
GCD: Matt Zavala
ACD: Shiran Teitelbaum
AD: Nancy Nystrom, Caroline Pratt
Producer: Robin Feldman