Toyota wanted to reposition themselves from the leading car company in the world to a mobility company. And for the first time ever, Toyota became the official mobility sponsor of the Olympics and Paralympics. But how do we tell the world? We created a short film that celebrated mobility for all, featuring people from all walks of life, literally ages 1-100. Our commercial even ended up on the Super Bowl. And the campaign, featuring both our launch spot and our digital Instagram account @SeeLikeMenna, ended receiving a Gold Cannes Lion for PR.
Agency: Saatchi LA
